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To choose from the best email marketing software, research price, reliability, technical support, template designs, ease of use, deliverability, automation, integrations, and any additional features you need. The best email marketing software should allow you to design emails easily, segment your list, personalize your messaging, and view analytics reports. And they should most importantly hit users’ primary inboxes. In the end, email marketing is about sending the right message to the right user at the right time. ActiveCampaign   is my #1 recommendation as it is the best overall email marketing software due to its advanced automation features and deliverability. If you want to drive your customer experience, then ActiveCampaign is the way to go. From email list automation to a top-notch lead scoring system, I thoroughly recommend ActiveCampaign for those serious about their email marketing. As the smartest tool available,  machine learning plays a key role.  With Predic...

The best web hosting services provide reliable site speed, security features, uptime, ease of use, and integrations that your website needs. Of all the web hosting providers available,  Bluehost is  my #1 hosting platform recommendation, with a free domain, free SSL included, 1-click WordPress install, FTP, and 24/7 customer support. Their plans start at   $2.95/month (63% off),  and they have a 30-day money-back guarantee. They are an all-encompassing platform tailor-made for WordPress and powering over 2 million websites.  Their easy-to-use interface allows you to sign in, choose your domain, one-click install WordPress, choose your themes, and create your site. They launched in 1996, and they now have a staff of over 750 employees. They have a 99.99% uptime, making them a very reliable option. With average load times under half a second, site speed won’t be an issue. With my WordPress site and their cheapest plan, I leveraged a few easy plugins and was able ...

More people are working from home now than ever, which means that more of us have become painfully aware just how noisy everybody’s homes can be. Online work meetings can be convenient and safer than meeting in an office conference room but not anywhere near as quiet, unless of course the participants in that meeting are using  Krisp , an incredible (and free to use) noise cancelling app that uses artificial intelligence to filter out unwanted noise from your online calls and videoconferences, both at your own mic and on the other end or ends of the conversation. With  Krisp , only your voice and the voice of whoever you’re speaking to online will be part of your conversation, and any other noises that might be happening in the background are filtered out. How? Krisp works with hundreds of different online communications platforms, including Zoom, Microsoft Teams, Slack, and Discord, and many more — over 800 in all. Krisp makes communications on these platforms cryst...

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Hiring a freelance blog writer seems like an obvious choice when you need content. But, it’s not always the right move. There’s a time and a place where they excel and on the other hand it can backfire miserably. Here’s how to set yourself up for success and avoid common mistakes before they happen. What, exactly, are you paying for? Words? Or results?  Are you paying a blog writer or content creator to just produce articles/marketing copies for you, or are you paying a writer who understands content marketing – that is, who writes with their audience in mind? If your answer was the first response, then you need a Freelance writer. You can browse and hire one from popular freelance job sites like Fiverr and Upwork . If you've answered with the latter response then you need a team of content marketing strategists. You need WriteForMe ! WriteForMe will work with you to craft a custom editorial calendar that will maximize the efficacy of each word, and allow you to publish in multipl...

Content marketing is not new. Companies have created surveys, email and letter marketing campaigns, and white papers for decades. However, with the rise of online shopping, social media usage and consumer’s increasing use of Google and other search engines for market research, content marketing is now more important than ever. While content marketing can build consumer trust, strengthen SEO, and establish your brand as an authority in the field, bad content will not be effective. The quality of content you publish is crucial.  If you're like most people, you probably ask yourself the following questions when thinking about your content marketing strategy: What should I write about? How frequently should I publish to my blog? What’s working for my competitors? How do I rank on the search engines? How do I beat out my competitors? Where will I find the time to write? How do I get results from my content? WriteForMe is now offering businesses just like yours the opportunity to get a...

Ensuring your organization meets its yearly revenue goals is a must. It can be easy to get caught up in the minutia of the day-to-day operations without giving a second thought to what your profits are year to year. But, you owe your donors more. As a nonprofit, you have a responsibility to your community, as well as your donors, to be successful and operate in a way that is, ideally, fiscally independent of donations. Choosing to run your nonprofit like a for-profit business can ensure you meet your revenue goals each year, as well as operate on the lean side without making unnecessary expenditures that could cost the livelihood of your organization.  If you are trying to better the world around you, it starts where everyone else starts their journeys these days: online. A powerful online presence is not reserved only for product retailers and service companies – it can also provide your nonprofit organization with several key benefits. Having a professionally built website for yo...