Moosend: Is it the right newsletter service for you?
I suppose Moosend was taking a leaf out of Mailchimp’s book when they came up with the name for their email marketing software?
Though not quite on the same scale as Mailchimp, Moosend has seen a sharp rise in popularity in the US since September 2021. No doubt this is a result of its acquisition by Sitecore, an American software company, which took place in May of the same year.
With the potential to become a serious player in the email marketing world, it’ll certainly be interesting to see where this startup from Greece goes from here!
But what about the actual product? How does it perform, and will it serve your marketing needs? This detailed Moosend review will answer all of these questions and more as I take a deep dive into the email marketing software.
Let’s talk a bit about marketing automation. This is often seen as a pro feature, reserved for higher-tier plans. What I really like about Moosend is that it’s made available to all customers, even those on its free plan. What’s more, it provides you with a number of detailed automation templates, so the work is pretty much already done for you.
Another one of its key features is reporting, something that is also available across plans. But is this enough to sway you? Read on to find out all the pros and cons of using Moosend as your email service provider.
Moosend Pricing
Note that Moosend also has a very affordable pay-as-you-go plan. In fact, it’s the best deal we’ve come across, starting at just $5 for 5,000 emails.
Recommended if:
- You’re looking for a free or affordable email marketing service:
With unlimited emails, pro features and branding-free emails, the free plan is one of the best around. Even when you start paying, you’ll be pleasantly surprised by its small price tag.
- You need a pay-as-you-go plan:
Moosend’s pay-as-you-go option is the most affordable we’ve seen yet. For just $5 you’ll get 5,000 emails.
- You’re in need of excellent marketing automation templates:
The 18 templates offered are detailed and varied, meaning you can set up a number of time-saving workflows in a few minutes.
- You need detailed reports:
Offering a whole host of information, Moosend’s reports feature everything you need, including click maps, geolocation, revenue generated by campaigns and email clients.
Not recommended if:
- You’re looking for a super smooth tool:
The drag and drop email builder is sometimes a bit slow and buggy. This could do with a design update. The signup form builder is also not the most intuitive.
- You’re looking for an emailing service with excellent deliverability:
Moosend scored just averagely in our email deliverability tests.
Conclusion
Despite the issues with user-experience and templates, Moosend has a lot to offer for small businesses and entrepreneurs. Considering how affordable it is, and the advanced features, I wouldn’t overlook Moosend when deciding on the right email marketing service for your business.
The fact that all plans come with unlimited emails is a real plus, and you won’t have to put up with any annoying branding on your emails, even on the free plan.
So what have you got to lose?
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