What is the Best Email Marketing Software?

To choose from the best email marketing software, research price, reliability, technical support, template designs, ease of use, deliverability, automation, integrations, and any additional features you need.

The best email marketing software should allow you to design emails easily, segment your list, personalize your messaging, and view analytics reports. And they should most importantly hit users’ primary inboxes.

In the end, email marketing is about sending the right message to the right user at the right time.

ActiveCampaign is my #1 recommendation as it is the best overall email marketing software due to its advanced automation features and deliverability.

If you want to drive your customer experience, then ActiveCampaign is the way to go. From email list automation to a top-notch lead scoring system, I thoroughly recommend ActiveCampaign for those serious about their email marketing.

As the smartest tool available, machine learning plays a key role. With Predictive Actions, ActiveCampaign answers tough questions about your customers to automatically take action for you and lead them down the sales funnel.

ActiveCampaign also integrates with 850+ other apps like Facebook, Shopify, WordPress, and a whole lot more.

Automating your list segments is intuitive, and you can build list triggers and move users based on dynamic email content, sales follow-ups, and more.

Email workflows are robust and easy to manage. All of this data syncs with their built-in CRM to provide sales teams with advanced lead scoring.

Their lead scoring system is flexible too. If you’re not familiar with lead scoring, it’s a way to award points to individual email subscribers based on the actions of your choosing. Then once they hit a point threshold, they either enter a new automation funnel or can be contacted by your sales team.

Here are the steps: 

  • First, you select your engagement metrics. These could be anything from an email open or click, all the way to a content download or consultation request.
  • Next, you add your lead scoring rules and points based on these conditions. These should be set based on the level of effort and propensity to convert.
  • Maybe an email open is worth two points, and a link click is worth five points. Or actions like non-opens or unsubscribes are worth negative points. Once a subscriber reaches a pre-determined point threshold, subscriber data flows to the Deals CRM where they enter a new stage of automation:

It’s a great system that large companies use to nurture email leads in the most personalized way possible.

Another strong selling point is email deliverability, ranking higher than all other platforms currently available. Their email sends are the least likely to be marked as spam and have the best chance of hitting primary inboxes on Gmail and Outlook.

Pricing:


Pricing is based on the account features and the size of your email list.
  • Lite: $9/month
  • Plus: $49/month
  • Professional $149/month
  • Enterprise: $258/month

All plans come with a 14-day free trial.

Overall, ActiveCampaign is the best tool if you’re looking for the best email marketing, CRM, and automation tool in one place.

Get started with ActiveCampaign.





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